Giving visitors the best answer through Site Search

More than half of Web site visitors use search to find products and services.
Are you providing search results that convert?

Omniture SiteSearch™ gives marketers the ability to control and optimize the search results on their sites. It also gives them greater control over the search experience with presentation and navigation features designed to spotlight, and guide visitors to, the most relevant information. Integrated with Omniture SiteCatalyst®, SiteSearch dynamically promotes the most successful products, services and content to the top of search results using analytics-derived metrics such as revenue, conversion rates and page views.

SiteSearch users can

Drive Visitor Conversion through Search Promote the top performing products and content in SiteSearch results using marketer-defined business rules and analytics-based performance metrics such as conversion, revenue and page views.
Deliver More Relevant Search Results Guide visitors to the most relevant content by enabling them to refine search results based on marketer-defined information categories such as products, services and support.

Provide a More Dynamic Search Experience

Control and change the presentation of search results based on business rules related to the type of search, the visitor or the context of the results. Present diverse search results separately on the search results page, allowing visitors to select the category of content most relevant to their needs.

Sell More With Content Spotlighting Assign business rules to keywords that automatically spotlight promotional and related content along with search results.

Gain Intelligence about Visitor Search Behavior

Track search results pages to analyze visitor search behavior and determine which search terms drive conversions sales for individual products, product lines and product categories.

SiteSearch Capabilities include

• Ability to create search results ranking rules driven by metrics from any SiteCatalyst report suite
• Integration of offline data with analytics-based metrics to influence search ranking business rules
• Compare Web site search behavior to browsing behavior to determine the most effective paths to conversion
• Automatically display dynamic search result refinement options based on product attributes
• Support for a broad range of file types, including HTML, Adobe PDF and Microsoft Office formats
• Template editor provides seamless matching of search results to a site’s look and feel
• Target promotional content for specific keywords in the context of search results
• Integrate third-party content into search results for specific keywords

Omniture SiteSearch helps marketers increase Web site conversion by connecting visitors with the information, products and services they seek—quickly and easily. To learn more, download the SiteSearch product overview.