Giving visitors the best answer through Site Search
Omniture Site Search enables organizations to maximize their Web site
investments by ensuring that visitors can easily search, find and access
content. Leveraging Web analytics, intuitive navigation, tailor-able
presentations and powerful and comprehensive indexing ensures that
organizations can provide their visitors with a relevant, accurate and
intuitive Web site experience.
Customers that use Site Search can:
- Improve revenues by tailoring search results based upon the
products with the highest conversion rates, or include relevant
messaging and promotions driving cross-sell and up-sell activities
- Improve visitor satisfaction through contextual presentations and
reduce inaccurate search results from spelling mistakes and
terminology errors through comprehensive dictionaries and other
capabilities
- Reduce costs by providing searchable and up-to-the-minute support
and service information presented in an easy-to-understand format
Key benefits include:
- Easily guide visitors to the right choice through dynamic
refinement options based on the attributes of products and services
- Tailored search results ranking leveraging Web analytics metrics
- Comprehensive indexing, supporting a broad range of files types,
including HTML, PDF, and Microsoft Office formats ensure content is
searchable
- Present results in context of the visitor’s query, leading to a
better experience and better results for the organization
- Ability to measure and monitor what keywords are being used
successfully and which ones are not